My Mission: To help sales professionals be more successful.

Product knowledge is important, but then you must know how to sell YOU!

Dr. Duane Lakin presents:

Sell with NLP!®

AVAILABLE SOON:

10 on-demand "Sell with NLP!" lesson modules

(Can be purchased individually or as a full subscription.)

Help your sales people be more effective without travel costs or lost time in the field

OR

Use as follow-up to live face-to-face training

For more information call 630-871-2996

or email (HERE)

ATTENTION SALES MANAGERS!

If you want your sales people to know how to

ESTABLISH TRUST

             UNDERSTAND the customer

IMPACT the outcome

then this sales training program is for you.

To hear how to bring "Sell with NLP!®" to your organization, write or call

Dr. Lakin (630-871-2996) (drlakin@SellwithNLP.com)

NEW: The "Missing Chapter" from

The Unfair Advantage: Sell with NLP!

From the new 2nd Edition (2010)

(New) Chapter 12: Mindsets (Metaprograms)

If you have already purchased the 1st Edition, then receive the new chapter FREE...just send me an email request with the subject line:

"Send me new chapter"

Email request for free MINDSETS chapter (after February 1)

___________________________________

NEW: If you are a trainer with NLP interest, coaching experience, and other services to offer to a corporate client, AND you would like to become a Professional Partner, call or email for information.

__________________________________

Prefer in-person training?

See below:

SELL WITH NLP! Part One is a two-day sales training workshop for anyone in sales or sales management. The outline for the program is as follows:

PART 1:

1. Physical mirroring

(Learn to observe and use your body to build trust!)

2. Vocal Mirroring

(Discover how to match vocal tone and speed to build trust over the phone or face-to-face.)

3. Language Pacing for Rapport

(Master the verbal “Invisible Handshake” and "Echo Handshake”. Build trust by choosing the right words.)

4. Clear the Smoke

(Develop skills for probing that clears the smoke and honors the adage: "First seek to understand.”)

5. Language Mixing for Impact

(Practice mixing language preferences to increase the visual, auditory, and kinesthetic “arousal” state of your audience. Will include "editing" participants' scripts, letters, brochures, etc.)

6. Leading with Action Commands

(Discover skills for delivering suggestions that lead to actions.)



7. Embedding Commands

(See how to “hide” a command and make it virtually subliminal; enabling the mind to rehearse the action you desire without inviting resistance. Examples include how to write scripts for phone campaigns, presentations or direct-mail copy.)

8. Putting it Together

(Opportunity to write a letter, construct a telesales script, plan a sales call or presentation, or write brochure copy that uses many of the above skills. Get guidance and feedback from Dr. Lakin and from other participants.)

The fee for the 2-day program is $900 per person. Discounts for multiple people from the same organization. Schedule today by calling 1-630-871-2996.

SELL WITH NLP! Part Two (One-day workshop; Date to be announced later)

Mindsets (Metaprograms) & Discovery Questions

(Discover how to see the world as your prospect/client sees it; learn to use words that match another’s view of the world.This is a powerful invisible way to build trust and influence others’ thinking.)

Eye Cues & Buying Strategies

(Discover how to read eyes to identify language preference, trust level, and buying strategies.)

3. Handling Objections

             (Learn three simple skills for reducing hostility and getting past objections.)

4. Keeping the Advantage

          (How to help the client or prospect keep YOU in their mind.)

5. The other advantage: YOUR mindsets and beliefs (both empowering and limiting)

   (Learn to watch and control what you say to yourself.)

Fee for the one-day program is $450. Discounts for multiple people from the same organization. Enroll today by calling 1-630-871-2996. Special room rates may be available from The Westin.

This site is under construction. But while we work on it, perhaps you might want to look at what people are saying about "The Unfair Advantage" workshop:

"I manage a crew of 25 successful sales consultants. Each consultant has 15 years of experience in direct contact selling. These sales people are required to get $6000 cash up front within 15 - 20 minutes of first contact with the customer. The outcome of their efforts is to help people hear better. When it comes to training the staff, I feel it is tough to teach them anything new or exciting. These consultants are the best of the best.

"I recently hired a sales trainer that specializes in NLP, what an expert in his trade! Dr. Duane Lakin introduced my crew to the magical realm of selling with NLP, The Unfair Advantage.

"What an advantage it is. Dr. Lakin demonstrated the art of building rapport. We learned the skills of communicating with visual, auditory and kinesthetic language. We could see the dramatic effect that mirroring body language can have on making the connection with the customer. With our radar enhanced with NLP deep listening skills, we discovered a new way to observe the sales process. Dr. Lakin's industry-specific presentation of meta-programs helped us see the value of these powerful sales tools.

"The impact on our sales was immediate! If you are looking for some powerful new selling techniques, you must hire Dr. Duane Lakin. I'm sure you'll feel as we do--deeply grateful for his Unfair (Selling) Advantage."

Chad Jorgensen, Managing Director
Nu-Ear Electronics

San Diego, CA

"Duane dazzles audiences with the innovative ideas in the sales training workshop version of his book, "The Unfair Advantage: Sell with NLP!" The concepts are so well presented that you will feel like you have been given the key to unlock a secret business tool. Duane is an outstanding presenter--entertaining, well-studied, and very professionally experienced. You will want to attend this one!"

Jim Geimer

Chicago VISTAGE Chairman

"I recently had the privilege of participating in your "Unfair Selling Advantage" Sales Training. I have attended a large number of seminars and have read many of the most popular books on the psychology of sales. What I saw and heard from Dr. Lakin's style and system impressed me above all previous experiences.

"The real world ability to use the information gained though Dr. Lakin's instruction was easy to see. I have heard from my colleagues that they can much more easily relate with customers and answer the real objections and concerns, not just those spoken.

"I was pleasantly surprised that Dr. Lakin did not bring his ego with him. For a man as educated and experienced as he is, he presents himself as a confident but humble man. I found that I could quickly trust him with my interaction.

"The Lakin course was, without question, worth both the minimal time and expense involved. I would highly recommend his sales training to anyone looking for an advantage."

Michael Huskey, President,
HearForm, Inc.
www.Hearform.com

"I work for West Gate Resorts, the world's number one time-share. and I am currently ranked number one in the industry. Having read and understood Dr. Lakin's book, The Unfair Advantage: Sell with NLP!, I was able to raise my closing percentage by another 20%! I have read everything, and I would strongly recommend that if you are in any type of sales, you buy this book immediately."

Thomas Beck
West Gate Resorts
Orlando, FL

"After participating in Duane Lakin's presentation, I had the opportunity to put some of it into practice immediately with an account for a product where our pricing was high and we were being considered as a second source of supply. There was nothing we could do to lower our price, so we decided to NLP them to death. It was three hours of "look, hear, feel" and the result was that they are willing to pay us our price for 1,500,000 pounds.

"Our selling process is long, in fact up to 18 months. Before listening to Duane, we followed Neal Rackham's SPIN Selling model for our sales calls. With the knowledge gained from Duane's sales training, we are shortening that time cycle because our salespeople are able to build rapport much quicker than ever before. The adage of "work smarter" not harder comes alive in the selling environment with the tools Duane makes available.

"Others can tell salespeople what they have to do, but your insights tell salespeople how they have to do it. Just one favor ... don't teach this to my competitors!"

Steve Andon, President
TIC Gums, Inc.
Baltimore, MD

"The Unfair Advantage not only helped me close our company's largest sale, but we use the skills to improve our performance for our clients. Our business is accounts receivable management and the same skills that improve the sales process are also effective tools when collecting from our clients' past-due customers. We have seen superior recoveries while maintaining the relationship between our clients and their customers."

Mark Zanders, President
Performance Source II, LTD
Chicago

"Talk about interesting, Duane Lakin is able to excite an audience about NLP. His passion about the subject and workshop approach makes instant believers of his audience. NLP can be used, not only in your business activities, but your day to day interpersonal dealings to make you a better communicator and achieve better results."

Carlton R. Marcyan, Partner and Attorney
Schiller DuCanto and Fleck
Chicago

"I found the NLP techniques that Duane Lakin teaches to be instantly useable and effective. The day after hearing Duane speak for the first time, I employed the Language Pacing and Non-Verbal Mirroring techniques with a new banker who I had previously had trouble relating to, and succeeded in establishing a rapport with him that led to a long and highly satisfactory relationship. I credit Duane's teaching entirely for this success.

"Duane's insights on listening to clients, co-workers and adversaries to ascertain their preferred style of receiving information have been enormously helpful to me in my managing my practice and serving my clients. His techniques are useful to me every day."

Ronald B. Grais, Partner and Attorney
Schwartz, Cooper, Greenberger & Krauss, Chtd
Chicago

"Our main product is a $1500/person seminar. After taking Duane's workshop, we added VAK mixes and embedded commands into our brochure and website. Our registration has increased 150% and there are still several weeks before registration ends. Thanks so much."

Kathy Hurley, President
Theodorre Donson, Vice President
Enneagram Resources, Inc.
Lakewood, CO

The Unfair Advantage is a service of: